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Digital transformation : The case of Cape Town based SMEs in the manufacturing sector
(University of the Western Cape, 2024) Tyali, Alutha Thandolwethu; Sibindi, Ntandoyenkosi
The era of digitisation is accelerating the pace of digital transformation in manufacturing SMEs. Research has demonstrated that various challenges originate from within and outside the SME business level such as, among many, company culture and strategy, business processes, financial resources, and government support continue to hinder the way manufacturing SMEs adopt digital transformation. The underpinning research problem is the understanding of how these challenges impact the digital transformation adoption in the established context with limited research to practically address them by jointly engaging scholarship and recent field data. Through the application of a multiple case study method, it is established that manufacturing SMEs in Cape town are digitally transforming. The study is qualitative in nature and used the interpretive methodology which allowed the researcher to apply the DREAMY model, capture the subjective SME experiences as outlined in the conceptual framework and aligns with the importance of the research through the determined research questions.