Department of Psychology

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Browsing by Author "Ahmad, Rashid"

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    Body Image: Society's Secret Obsession
    (University of the Western Cape, 2002) Tommy, Janine; Ahmad, Rashid
    Women and their bodies are at the very centre of a prevailing cultural obsession regarding strict standards of body weight, shape and image. The pressure to achieve unattainable body-beautiful standards has given rise to women having a negative relationship with their bodies. This preoccupation with body image has resulted in an increasing sense of body dissatisfaction, chronic dieting and anxieties associated with self-worth and appearance. The primary aim of this thesis is to explore the relationship a group of female participants have with their bodies. The major thrusts of this study are: to explore on a deeper level how they make personal meaning of the concepts of body and body image within their own lives. To explore the way in which women understand their broader social context, as playing a role, in relation to their perceptions and attitudes of their bodies. In this respect, a closer examination of their awareness of the more complex gender issues, will be undertaken, by means of the emerging discourses within the research process. Whilst this study generally locates itself within a social constructionist understanding of body image, it actively draws from feminist theories. The literature review outlines empirical, feminist and social constructionist approaches to body image and explores the social constructionist approach more broadly. It utilises discourse analysis and therefore positions itself within a qualitative paradigm. Three one-and-a-half-hour focus groups were conducted with eight women who are psychology honours students. A discourse analysis was carried out on the transcriptions of the three focus groups. The findings revealed that the participants were aware of the way in which the wider cultural context impacted on their perceptions and attitudes regarding their bodies. They understood the way in which body image is socially constructed and specific to the current cultural context. They identified the current body ideal (norm), to be waif like and very slender. Despite this understanding of the body ideal as socially constructed, they continued on a personal level to evaluate themselves against the body ideal, giving rise to personal feelings of inadequacy and dissatisfaction.