A connotative turn for pictorial semiotics: The cultural semiotics of Goran Sonesson
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Date
2000
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Western Cape
Abstract
Goran Sonesson provides a departure point from the work of Roland Barthes in the pictorial semiotic studies. He questions the theoretical and methodological assumptions underlying the Barthesian model. We compare Sonesson's model to results gathered from the iconic analysis of a selected photograph taken from a women's magazine (see Figure 1 above), and conclude that there is little to suggest an analysis of a pictures iconic content will convey its intended message. However, there is some indication that when the conventions or codes
operating within a culture are known, the mechanisms responsible for the production of meaning in the visual medium become more transparent.
Description
Masters of Art
Keywords
Pictorial semiotics, Roland Barthes, Goran Sonesson, Ecological semiotics, Cultural semiotics, Plastic analysis