Exposure of children to unhealthy food and beverage advertisements in South Africa

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dc.contributor.authorYamoah, D.A
dc.contributor.authorDe Man, J
dc.contributor.authorOnagbiye, S.O
dc.date.accessioned2021-04-15T10:02:52Z
dc.date.available2021-04-15T10:02:52Z
dc.date.issued2021
dc.description.abstractTelevision (TV) is a powerful medium for marketing food and beverages. Food and beverage marketers tend to use this medium to target children with the hope that children will in turn influence their families’ food choices. No study has assessed the compliance of TV marketers with the South African Marketing to Children pledge since the enactment of the 2014 food advertising recommendations by the South African Department of Health and the Advertising Standards Au-thority. This study investigated the extent and nature of advertising of unhealthy versus healthy food and beverages to children in South African TV broadcasting channels. The date, time, type, frequency and target audience of food advertisements (ads) on four free-to-air South African TV channels were recorded and captured using a structured assessment guide. The presence of persuasive marketing techniques was also assessed. Unhealthy food and beverage advertising was recorded at a significantly higher rate compared with healthy food and beverages during the time frame when children were likely to be watching TV.en_US
dc.identifier.citationYamoah, D.A. et al. (2021). Exposure of children to unhealthy food and beverage advertisements in South Africa. International Journal of Environmental Research and Public Health, 18(8),3856en_US
dc.identifier.issn1661-7827
dc.identifier.uri10.3390/ijerph18083856
dc.identifier.urihttp://hdl.handle.net/10566/6049
dc.language.isoenen_US
dc.publisherMPDIen_US
dc.subjectAlcoholen_US
dc.subjectChildrenen_US
dc.subjectFood marketersen_US
dc.subjectObesityen_US
dc.subjectPersuasive techniquesen_US
dc.subjectSelf-regulationen_US
dc.subjectSouth Africaen_US
dc.titleExposure of children to unhealthy food and beverage advertisements in South Africaen_US
dc.typeArticleen_US

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