Tocknell, Beniska2026-05-152026-05-152022https://hdl.handle.net/10566/22456The COVID-19 pandemic brought a change in the business environment across the globe since the start of 2020 which resulted in E-commerce becoming most considered and chosen form of purchasing. This research aim is to bring clarity and knowledge on the impact of COVID-19 on the consumers' buying behaviour and purchasing decisions. Further, on how E-commerce and the related benefits have replaced traditional ways of purchasing. An online questionnaire was conducted on 141 Cape Town consumers, to identify how they have reacted and changed their shopping behaviours and how their shopping preferences have changed since the COVID-19 pandemic. Due to the unforeseen COVID-19 restrictions, businesses faced some challenges moving their operations online. These findings will be able to contribute to the understanding of consumer decisions and will assist companies who are all facing similar situations. Quantitative data collection methods from the 141 survey respondents were analysed using various statistical analytical techniques using SPSS from which conclusions were drawn and discussed. The findings revealed a consumer shift to online platforms and the related benefits associated with the reasoning and acceptance for change, further noting the changes in purchasing decisions of household and luxury goods.enE-commerceShopping Behaviourpurchasing decisionsCOVID-19online shopping