Smit, KobusPhoshoko, Silas M.NULLFaculty of Economics and Management Sciences2013-10-182024-05-032009/10/222009/10/222013-10-182024-05-032006https://hdl.handle.net/10566/12645Magister Commercii - MComThe research focuses on the acceptance of new technologies within the telecommunications industry. The study examines three models namely Innovation theory, Theory of Reason Action (TRA), and Technology Acceptance Model (TAM). This study explores the technology acceptance models in order to explain why certain monitoring officers at ICASA would prefer specific technologies over others. Models of interest could be the innovation theory, TRA and TAM. After reviewing both models, the author will examine the TAM in detail as a model of interest in this study. In turn, this model is expected to assist us to understand why monitoring officer's at ICASA would prefer a particular frequency monitoring technology over the other.enTechnology Acceptance Model (TAM)Independent Communication Authority of South Africa (ICASA)Fixed Direction Finder (FDF)Remote sites antenna mastMobile monitoring unitPerceived usefulnessPerceived ease of usePerceived enjoymentAttitude towards useIntention to useThesisUniversity of the Western Cape