Tilford, SylviaAlexander, LucyMafoko, Emmanuel2014-11-252026-06-102014-11-252026-06-102013https://hdl.handle.net/10566/23534Magister Public Health - MPHThe aim of this study was to conduct an evaluation of the campaign implementation between 2009 and 2012, taking account of its implementation plan. This qualitative evaluation study employed a descriptive study design focusing on whether the programme components were being implemented as planned and whether any issues that have arisen, require attention. Key Informant Interviews were conducted with a purposive sample of 12 respondents drawn from the study population of people who were directly involved with the campaign, and a documents review was also conducted.enProcess evaluationMultiple concurrent partnerships (MCP)National campaignHIV and AIDSHealth communicationCommunication theoryBehaviour change communicationFidelity to an implementation planO IchekeUniversity of Western Cape