Pereira-Kotze, CatherineHorwood, ChristianeHaskins, Lyn2022-08-232022-08-232022Pereira-Kotze, C. et al. (2022). Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa. Global health action, 15(1), 2074663. https://doi.org/10.1080/16549716.2022.20746631654-9880https://doi.org/10.1080/16549716.2022.2074663http://hdl.handle.net/10566/7760Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. The aim of this research was to describe exposure of pregnant women and mothers of young children in South Africa to marketing of commercial formula products, compared to international recommendations and national legislation.enPublic healthBreast-milkLegislationBreast feedingInfantsArticle