Naidoo, VinessaBotsi, Keorapetse G2022-02-102022-02-102021Naidoo, V., & Botsi, K. G. (2021). Customer satisfaction at an online store in South Africa. Journal of Entrepreneurial Innovations , 2(1), 21-36. https://doi.org/10.14426/jei.v2i1.9322708-6232https://doi.org/10.14426/jei.v2i1.932http://hdl.handle.net/10566/7218Online shopping has become a common way in which retail businesses are conducted across most parts of the world. South African (SA) retailers such as Takealot, Makro, and Spree added this function to their existing operations. However, the survival of SA online stores is compromised by the competitive activities set by international players, including Amazon, eBay, and Google. Online stores such as Nine West and Mango have closed amidst poor financial performance. The adoption of a customer-centred approach is among the strategies that SA online stores can take to remain competitive.enCustomer satisfactionOnline storeSouth AfricaOnline shoppingRetail businessesArticle