Djemilou, Mohamed2026-06-082026-06-082021https://hdl.handle.net/10566/23130This study investigates Halal certification from a consumers' perspective. Traditionally, Halal Certified Food Products are associated with the Islamic faith, but they are increasingly becoming popular among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards the consumptions of Halal certified food products in Cape Town.enConsumer BehaviourConsumer perceptionsHalal certified productsHalal FoodHalal LogoInvestigating consumer perceptions towards halal certified products in Cape TownThesis