de Vries, Anastasia2020-11-052020-11-052016de Vries, A. (2016).The use of KAAPS in newspapers. Multilingual Margins, 3(2): 127-139https://doi.org/10.14426/mm.v3i2.46https://hdl.handle.net/10566/5367In the increasingly competitive media landscape newspapers, among others, are under pressure from digital and social media. As a result, the performance and positioning of traditional Afrikaans newspapers like Rapport, Beeld, Die Burger and Volksblad, as well as the forms of Afrikaans they use, are constantly scrutinised in surveys about the relevance and profitability of the Afrikaans print media. These surveys often point to the use of Afrikaans �as spoken by the people� in emerging newspapers like Son and Son op Sondag, as the main reason for the growing popularity, healthy sales figures and advertising revenue of these two newspapers.enKaapsFunction of KaapsColloquial varietiesSon and Son op SondagAfrikaans newspapersArticle