Development of a challenger price sensitivity model to improve Santam's new business optimisation framework

Brydon, HumphreyEngelke, Nina2022-02-162024-05-142022-02-162024-05-142021https://hdl.handle.net/10566/14918>Magister Scientiae - MScenBusiness optimisationPrice sensitivityBusiness development challengesDevelopment of a challenger price sensitivity model to improve Santam's new business optimisation frameworkUniversity of the Western Cape