Mahembe, BrightMakarisira, Douglas2023-08-222024-05-032024-05-032022https://hdl.handle.net/10566/12741Philosophiae Doctor - PhDPsychological facets for innovation in automotive organisations received little or no attention from previous researchers. The current study was therefore motivated by the need to establish psychological factors and how they impact on innovation in automotive organisations. The 21st century calls for organisations to be creative and innovative if they are to overcome the economic, political, marketing strategies and competition challenges. Organisations need to seriously consider psychological factors among all their employees (from the leadership to the lowest level employee) if they intend to be innovative in the current economic global challenges. Literature has shown that for every business to succeed it should incorporate various psychological factors when developing an innovative culture, which underscores the importance of the current study.enLabourPsychologyFourth Industrial RevolutionZimbabweUniversity of the Western Cape